Basic Marketing Skills

Fundamental Skills Training for Marketers in the New Century

New to marketing?

Need to brush up your skills?

Want to use marketing techniques to increase your business?

Basic Marketing Skills is a hands-on approach to the marketing role

Purpose:

Develop basic marketing skills for new marketers.
Enable sales personnel to use marketing tools to aid in sales pipeline generation
Revisit marketing for the existing marketer
Enable the small business owner to use marketing to increase business

Course Features:

Takeaway Skills:

Understanding and practice in:

Defining the market space
Creating the right marketing programs to do the job
Managing pricing over time
Effective advertising
Using PR to increase the efficiency of the marketing budget
The design process and its importance in achieving the marketing program's objectives
Use of the Marketing Program Planner

Audience:

Marketing and sales personnel, small business owners, people new to the marketing role and anyone who needs marketing to do their job

Prerequisites:

A genuine interest in using marketing skill to further business performance

Duration: 3 days