Basic Selling Skills

Sales 101: Fundamental Skills Training
for Selling in a Consultative Environment


New to selling?

Need back to basics?

Experienced but need 'top of mind'?


Develop your sales ability with Basic Selling Skills


Purpose:

Attendees complete the course understanding the basics of selling and knowing how to make a great sales call


Course Features:

  • A detailed study of how and why people buy
  • The 'buying cycle' and the associated 'sales cycle'
  • Understanding the Sales Pipeline and its equations
  • A study of each area of the selling process
  • Role plays of realistic call situations
  • Objection handling techniques
  • Objection clinic
  • How to close the sale

Takeaway Skills:

Understanding and practice in:

  • The basic sales process/cycle, account management, call planning and history
  • The process of finding an appropriate Sales Pipeline of opportunities
  • Customer interaction techniques as part of the sales cycle
  • Profiling customer needs and requirements and matching these to your company’s solutions
  • Clarifying and overcoming objections
  • Articulating solution benefits from the customer perspective
  • The structure and implementation of effective sales calls
  • The use of the Call Planner
  • The use of the Call Evaluation Worksheet
  • 'Closing' - furthering the business and obtaining commitment
  • Telephone skills in the selling process

Course Emphasis:

  • Qualifying correct and good business
  • Handling objections professionally
  • Closing - furthering the business to completion

Audience:

Direct sales staff, management and support staff in the sales process


Prerequisites:

A need to understand and/or execute the sales process


Duration: 3 days


»Download a PDF document about this course here

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